If you’re an MLO, let me ask you a question…How many deals did you lose last year due to poor credit scores? If the answer is “too many” you need to learn more about the concept of “Credit Score Lifestyle Design”.
You’re probably already familiar with the term “Lifestyle Design”. Many people simply design the type of lifestyle they want and live it. For example, my wife and I like the sunshine, water and warm temperatures, so we’ve designed our lifestyle as such and choose to live in Florida by the Gulf. Others want to spend more time with their family at home, so they design careers that allow them to work from home. Some train as flight attendants or pilots to a live a lifestyle of international travel. You get the picture.
But what is Credit Score Lifestyle Design? Well it’s a term that I promise will eventually become increasingly more familiar to you and most home buyers. When it does, just remember you heard it here first!
Credit Score Lifestyle Design is the concept of optimizing your credit scores by understanding how your FICO credit scores are influenced by the information contained in your credit reports. By making better informed credit choices, your clients can manage the credit information contained in their credit reports to optimize their credit scores.
It’s way beyond the concept of simple credit repair that many credit professionals provide. While its true that the application of legitimate credit repair efforts can help to legally resolve non-compliant credit information reported by the credit bureaus, there is another level of credit score help that can significantly influence your clients’ credit scores as well.
It’s sort of like bowling. Simply correcting errors on the bowler’s score card may not necessarily result in the best score possible. The bowler needs to avoid throwing gutter balls, and bowl more strikes to get the best bowling score possible. Once the bowler is taught what’s necessary to get more “X’s” on his score card, when the final tally is complete, his scores should increase!
Likewise, there are 10 FICO credit score cards with 24 variables, and 300 components that all influence your clients’ credit scores. Every change in the credit information contained in your clients’ credit report has the potential to negatively or positively influence the factors affecting their credit scores.
Purposely choosing, by design, what credit information to influence and when, can be critical to the process of optimizing your clients’ credit scores. The more they know about why it works, the better they will become at managing their credit information and developing a credit score lifestyle design. In the process, it may just help you to close more deals next year.
Just remember, you heard it here first!

